Pages Navigation Menu





Saturday, June 24 2017
11 am – 5 pm

threephotos5th Annual Pleasure Point Street Fair Features 8 Bands, Kids’ Zone and Beer & Wine Garden – a Benefit for Jay Moriarity Foundation.

Pleasure Point will be the focal point for local entertainment as people take to the street to enjoy the fith annual Pleasure Point Street Fair on Saturday, June 24 2017. The event will be held on Portola Drive between 41st and 38th Avenues, Santa Cruz, from 11 am – 5 pm with bike parking available, and admission is free.

A total of eight local bands will perform a variety of styles of music on two stages including Americana, Blues, Rock, Reggae and Surf Music. The kid’s zone will feature crafts and activities from local businesses. In addition, close to 100 vendors will sell arts, crafts, local services, food and beverages. An expanded beer garden will offer New Bohemia Brewing Company’s lagers along with Mimosas and wine provided by the Pleasure Point Business Association.

The nonprofit beneficiary of this year’s fair is the Jay Moriarity Foundation, which was created in the spirit of legendary waterman Jay Moriarity to support local programs that improve the quality of life for our community and environment, and educate and assist our youth. $2,500 of the event proceeds will be donated to the foundation. In addition to raising awareness and funds for the foundation, we’re very excited that the fair will culminate “Jay Week.” Starting June 16, there will be an activity each day that supports the foundation. The Pleasure Point Business Association is partnering with the Jay Moriarity Foundation,” said Kim Moriarity Wildey. “Pleasure Point is where Jay spent most of his life growing up, surfing, and bonding with and caring for the ocean, and it held a special place in Jay’s heart as well as mine. To celebrate Jay Week at the street fair where our community gathers to enjoy life and connect with others, while raising money to help our youth, is an absolute honor! We’re so happy that Jay’s spirit that inspired so many continues to bring people together. And the genuine stoke and positive energy in the air at this street fair always amazes me. Live Like Jay!” exclaimed Moriarity Wildey. The Jay Week schedule will be posted here on the website once the lineup is confirmed.

Follow our Facebook page to stay up to date on the latest and greatest of this year’s Pleasure Point Street Fair.

Past Beneficiaries

2013 – Ocean Seed Project

2014 – Santa Cruz Cancer Benefit Group

2015 – Surfrider Foundation

2016 – Jay Moriarty Foundation

Band Lineup:
41st Stage
11:00 – Shoreline Summer Band
12:00 – Coffee Zombie Collective
1:30 – The Spells
3:15 – The Shapes

NuBo Stage
11:30 – The Good Sams
1:00 – Gary Gates Band
3:00 – Spazztics

For more information please contact:

Tiffany Werdmuller
Event Director, Pleasure Point Street Fair

Wish to become a Sponsor?
Click here to go to the sponsorship signup form.

Click here if you are insterested in becoming a vendor.

“Wanted to thank you for letting us participate in the street fair. It was so much fun! Today so many of our customers told us how much they enjoyed the event. We went thru lots of water which was great and we really enjoyed meeting the other business owners. Good job on a very successful event!”
– Kris Newland, H2O4U Pure Water

Bring the Whole Family For a Great Time!



waltellerlogoelranchologonewleaflogoTriad Electricppdlogomissionprinterslogosantacruzboardroomlogobaileypropertieslogo

sandbar-solar-logoMoved By Bikesliveoakeducation

1840 41st Avenue, Suite 102 – Box 331
Capitola, CA 95010
Phone: 831-419-8433

ppdlogoblack Website design and hosting by PPD Multimedia, Inc.